For more than two decades, it has offered high-quality real estate services for buying, selling and renting properties.
Three locations and a team of experts with one mission: to help you find the property of your dreams in Florence, Prato or Sesto Fiorentino. Experience and professionalism for your needs.
Three locations, united by the same professionalism
Idee & Immobili’s real estate business covers the whole of Tuscany, but we specialize in the areas of Florence, Prato and Sesto Fiorentino. If you are looking for a property in one of these areas or have a home to have evaluated, click on the page for the location you are interested in.
WE ARE PRESENT.
Led by founders Leonardo Viviani, Romolo Antoni and Bruno Pradal, Idee & Immobili Srl embodies excellence inreal estate brokerage in Tuscany. With three strategic locations and a team of experts, we are dedicated to offering quality services to both individuals and corporate clients. Our experience extends beyond the sale and purchase of real estate, also covering brokerages for companies, institutions and business networks in the vibrant Tuscan market.
We know the realities of the real estate market throughout Tuscany, but we specialize in the areas of Florence, Prato and Sesto Fiorentino.
Idee & Immobili has been in the business of real estate brokerage, historic and prestige property search, and real estate buying and selling for more than two decades.
At Idee & Immobili’s locations you will find a team of real estate professionals ready to assist and support you to the fullest in all your needs.
HOW WE CAN HELP YOU
Idee & Immobili provides you with a wide selection of real estate services. We cater to individuals who wish to sell, buy or rent homes, but not only that: we also routinely cooperate with businesses, institutions and commercial chains.
When selling a property, there can be a lot of documentation to deal with, and it is not always easy to untangle the bureaucracy-don't worry, we've got it covered.
A correct and truthful appraisal, carried out by professionals in the field, can help you sell your home in no time, at the best price for you. Immediately banish the fear of receiving inflated or devalued valuations: have the utmost confidence of those who know the prices and needs of the current Tuscan real estate market.
Through major web showcases and, of course, with periodic newsletters to users included in our constantly updated database. We guarantee your property all the visibility it deserves.
Managing visits to the property can be a source of stress and unpleasantness: let our team handle them and avoid unnecessary worries.
From the moment we make contact to your prospective buyer's final signature, we will be by your side to ensure you get the best possible advice. Mail, WhatsApp, video calls, in-person appointments: where you look for us, we are there.
A now indispensable and necessary document, both for selling and for renting your property. If you do not have it yet, turn to us now to obtain it.
REAL ESTATE NEWS
Read the latest articles in our blog to learn about all the real estate news in the Tuscan and national territory. Happy reading!
AI is revolutionising the house-hunting process by making it easier to find properties, understand legal documents and calculate costs. However, it does not know the actual closing prices or whether properties comply with planning regulations: a human adviser remains essential for valuations and negotiations.
In 2026, the Italian real estate market is growing with gross yields between 4.5% and 7.5%. High-yield markets like Genoa and Verona stand alongside the stability of Milan and Florence. In Tuscany, Prato and Sesto Fiorentino are emerging (6-7% gross).
Home staging is a marketing strategy that depersonalizes and enhances the value of a home, reducing the time to sale to 40 days and preventing price depreciation (up to 7.8%). In 2026, AI will accelerate the process through digital virtual staging.
IDEE & IMMOBILI
The Idee & Immobili team is by your side every step of the real estate process, whether you want to sell, buy, or rent. With a deep knowledge of the Tuscan market, we offer customized services not only to individuals but also to corporate clients in the areas of Florence, Prato and Sesto Fiorentino.
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