The Italian real estate market is going through a significant period of transformation. After years of uncertainty, due to macroeconomic factors and European monetary policies, industry experts have begun to outline forecasts for 2025. According to the latest data, the current year is proving to be a turning point, delivering recovery in both the buying and selling and rental markets. Analysis of key industry reports shows growing demand, moderate price increases and new opportunities for investors and buyers.In questo articolo approfondiremo le principali tendenze del mercato immobiliare in Italia, basandoci sui dati di Nomisma, Idealista, Immobiliare.it e altre fonti autorevoli.

Current panorama of the Italian real estate market

In recent months, the property market has seen renewed interest from buyers, boosted by a gradual lowering of mortgage interest rates and a reduction in inflation. According to data from Immobiliare.it, demand for property has grown by 37% year-on-year, while supply has seen a smaller increase of 4%. This discrepancy has resulted in increased competition among buyers, leading to shorter sales times. Average prices per square metre increased by 4.7% compared to 2023, with the national average reaching EUR 2,056 per square metre. The trend confirms a recovery after a period of stability, especially in large cities and areas of high economic attractiveness.

The market trend is strongly influenced by the new construction segment, which continues to be limited compared to demand. The supply of newly built properties falls short of market needs, especially in cities with high housing demand. This imbalance contributes to the maintenance of high prices in high-demand areas and encourages investors to focus on properties for renovation, often with tax incentives.

Forecasts for this 2025

Industry experts indicate that 2025 could bring a further consolidation of price growth, albeit at a more moderate pace. Estimates point to more pronounced increases in some key cities such as Milan, Bologna and Florence, where the average value of real estate continues to rise, while other areas could see greater stabilisation. Milan, for example, is expected to reach an average price of EUR 5,700 per square metre, while cities such as Genoa and Turin could see smaller but still significant increases.

Forecasts on buying and selling indicate a stable number of transactions, with values between 710,000 and 720,000 units. This confirms the robustness of the residential market, albeit with a trend towards a greater balance between supply and demand. As for the rental sector, rents are expected to increase by between 4% and 6%, with particular pressure on large cities, where the demand for rental solutions continues to exceed the availability of properties on the market.

A decisive factor for 2025 will also be the evolution of European monetary policies. The recent cuts in interest rates by the European Central Bank have made mortgages more affordable, stimulating new loan applications. It is also true that the real impact of this measure will only be seen in the second half of the year, when the market will have fully absorbed the changes in credit conditions.

Key factors influencing the market

One of the most relevant aspects to monitor in 2025 will be the shortage of new construction. The lack of adequate supply compared to demand has contributed to the rise in prices in the most sought-after urban areas. This phenomenon is particularly evident in Rome and Milan, where the scarcity of new residential projects is pushing investors to focus on properties for renovation or urban redevelopment operations.

Interest in sustainable and energy-efficient housing is another key factor. Buildings with high energy certification are increasingly sought after by buyers, both for the savings on consumption and the added value in terms of investment. New European sustainability regulations are pushing the market in this direction, making properties with low energy efficiency less attractive in the long run.

But the increasing regulation of short and tourist rentals is also an element to be taken into account. Some cities are implementing stricter restrictions to limit speculation on rentals for tourists, with the aim of favouring the traditional rental market: all this could influence the strategy of those who invest in real estate with the aim of achieving high returns through short leases.

Opportunities and challenges for investors

The real estate market of 2025 presents interesting opportunities for those who want to invest strategically. Emerging cities such as Bologna, Verona and Genoa still offer competitive prices compared to large centres, with growth prospects in the medium to long term. The tourism sector also continues to be a lucrative option, especially in art cities and seaside resorts, where demand for short-term rentals remains high.However, investors will face major challenges, including rising renovation costs and new building regulations that impose ever-higher standards in terms of energy efficiency. To navigate this scenario successfully, relying on professionals in the sector is a good choice. Idee&Immobili, with its experience in property management and valorisation, provides qualified support for those wishing to buy, sell or invest with a targeted strategy.